Technological Convergance |
Convergence literal meaning is the "coming together" of two or more different elements when talking about technology it is the coming together of two or more different technologies.
In the iPhone, Apple Inc. brought together the technology of a phone, the internet and a music player in one singular device that could fit in your pocket. This was revolutionary and changed the game for generations to come. |
Synergy |
Synergy is when two (or more) institutions benefit from a single media product.
Example during the X-Factor Fleur East a contestant at the time performed Uptown Funk before it was released in the the UK and it was only out in Columbia. Fleur Easts version is instantly released after her performance was televised and becomes a No.1 in the UK charts and Simon Cowell's SYCO records benefits. SYCO is owned by Sony whos over record label RCA Records are responsible for Mark Ronson and Bruno Mars who later release Uptown Funk. The single is given a headstart from Fleur East which gives Sony money, in turn all of them money and the song is already a hit before Mars and Ronson release it making it a very popular and successful song. This is synergy. |